Shashanka Ghosh’s Veere Di Wedding has hit movie screens and the audience reactions seem to be on the extreme side. However, the one aspect that no one can ignore here is the hefty number of product placements it features which comes across as quite in-your-face and is something that has left the movie at the receiving end of flak. After all, nothing puts audiences off like blatant in-film product placements!

The movie is starring Kareena Kapoor Khan, Sonam Kapoor Ahuja, Swara Bhaskar and Shikha Talsania in lead roles, as four friends attending a wedding.
From Air India, Amul, HSBC, Bharat Matrimony, Uber, Symbiosis and Bikaji, there are more product placements then you’ll be able to count on your fingers. 
There is a lot of Calvin Klein on display throughout the film. The protagonists are seen travelling by Air India and using HSBC cards. They are also seen singing praises of the airline. “Because Air India is always on time,” says Bhaskar. Others brands associated are Lux, Apple, Tata Tigor, Tumi, Mydala and Videocon D2H. The protagonists are seen booking an Uber, checking in Amanpuri Resorts and downing tubs of Amul ice-cream. ITW Playworx, the Entertainment, Media and Communication arm of ITW Consulting Pvt. Ltd. also facilitated an in-film association between Bharat Matrimony and Veere Di Wedding. The mother is seen suggesting her daughter to use Bharat Matrimony to see suitors for herself.This movie has brands screaming out loudly from the frame. However, the thing with product placements is that if done right, it would usually go unnoticed–not desirable from the advertiser’s perspective, but much more enjoyable from a viewer perspective. Does this happen with Veere Di Wedding? I guess we’ve all got the answers…