Experiential Marketing

What We Do

The experiential marketing team at ITW Playworx works towards creating inclusive marketing strategies that seeks to engage and create real life experiences and connect for the consumer.

Our bouquet of services includes brand activations, launch events, concerts, musical events etc. We breathe Innovation and thrive on adopting customized marketing solutions that are aimed at creating an unforgettable experience for the consumer.

Our extensive on-site experiences puts us in a pole position as we understand the vagaries of an ever evolving and challenging market and we are all geared up to create new experiences and break new grounds.

ITW Playworx backs the music festival of Rahamanishq

Rahamanishq: ITW Playworx and the musical marvel

The connoisseur of the art of music, AR Rahman toured 4 different cities for a live music concert to reach out to his fans

ITW Playworx handled end to end solutions that involved managing the artist with respect to his daily schedules and execution

The media launch, City dressing, ticketing management, crowd management, and show set design was managed and executed by the team of ITW Playworx

Oppo: ITW Playworx associates with the Selfie expert

Oppo was one of the esteemed global sponsors and aimed at giving cricket fans an on-ground experience to leverage the brand’s association with ICC

ITW Playworx handled the responsibility of ensuring Oppo’s visibility to the maximum extent by providing the brand’s cheer material to all the fans in the stadium

ITW Playworx set up an Oppo photo booth for product experience and allowed the cricket fans to take a selfie in the booth and the best one was awarded and upgraded to hospitality for a month

Oppo joins ITW Playworx on the cricket floor

Cycle Pure Agarbathies’ Legends connected by ITW Playworx

ITW Playworx and the Meeting of the Legends

Cycle Pure Agarbathies organised a live engagement event to understand the end user of the brands better through contests

An engagement activity that saw massive response and reach, helped the brand connect with its consumers

ITW Playworx took in charge of the over-all execution of the campaign while backing up with support in terms of celebrity management, organisation and scheduling of events and more

Harris Jayaraj Gets On The Edge

Harris Jayaraj stunned the audience at India, Europe and North America with his magical performance during his musical tour

He was accompanied by several other renowned singers like Karthik, Haricharan, Chinmayi, Tippu, Harini, Naresh Iyer, Harish Raghavendra and others

ITW Playworx backed the entire musical grandeur with its support in terms of event organisation, celebrity management and overall execution of the event

The Man with the magic in his voice

What We Do

ITW Playworx Experiential Marketing

Rahamanishq: ITW Playworx and the musical marvel

Rahamanishq: ITW Playworx and the musical marvel

Oppo: ITW Playworx associates with the Selfie expert

Oppo: ITW Playworx associates with the Selfie expert

ITW Playworx and the Meeting of the Legends

ITW Playworx and the Meeting of the Legends

Harris Jayaraj Gets On The Edge

Harris Jayaraj Gets On The Edge

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