Branded Entertainment

What We Do

The Branded Entertainment team of ITW Playworx works towards facilitating brand connect with its audience in the most unique and engaging way.

The team understands that branded content is complementary to a brand’s marketing strategy and utilises various mediums like in-film, out film, co-branded solutions to drive positive conversations around the brand.

Every brand has a narrative that extends beyond its advertising campaigns and ITW Playworx Branded Entertainment team is well poised to take that ahead and strengthen the overall impact for the brand.

ITW Playworx positioned OLA Cabs for out of film co-branded association Sachin: A Billion Dreams

Ola Cabs out of film co-branded association for Sachin: A billion Dreams

Integrated on social media, Facebook & Twitter platforms

Integrated in Ola cabs bringing the association live

The integration - in app innovation

KALA GETS ITS ‘5 STAR’

The South Super Star Rajinikanth’s latest hit Kaala’s association with 5 Star was facilitated by the team of ITW Playworx

The poster had the infamous character of ‘Ramesh’ and ‘Suresh’ long with the main picture of Kaala in the ad poster

ITW Playworx helped rope the association organized the initiation and execution of the bringing together of the two big names

The South Indian Superstar and his 5 Star stories

The grandeur of bollywood weddings with Bharat Matrimony

ITW Playworx brings together Veere Di Wedding & Bharat Matrimony

ITW Playworx roped in Bharat Matrimony for an in-film branding association with Veere Di Wedding

The brand was showcased in the film as the Matrimony website used by the lead actor Sonam Kapoor for finding a groom

There is verbal mention of the matrimony site in the film. The film was promoted on their social media pages as a part of the association

AMY JACKSON ACING IT WITH STYLE FOR RUMMY PASSION

ITW Playworx backed the most loved online Rummy gaming portal by facilitating the association with Amy Jackson

ITW Playworx produced a TVC and curated a photoshoot concept with Amy Jackson for the brand

ITW Playworx handled the celebrity management, planning and executing the smooth association

Rummy Passion goes one step ahead with glamour

A Co-branded media association between one of the leading cab aggregators - Ola Cabs with Shoojit Sircar’s unusual Love Story, October starring Varun Dhawan & Banita Sandhu

Ola Cabs association with October

Integrated on social media, Facebook & Twitter platforms

Integrated in Ola cabs bringing the association live

The integration - in app innovation

Prabhat Dairy gets on Madhuri Dixit’s Bucket List

Bollywood’s evergreen Diva Madhuri Dixit Nene made her Marathi debut with the film ‘Bucket List’

ITW Playworx collaborated the film with Prabhat Dairy for co-branding and extended promotion

The gorgeous actress’ film saw the usage of Prabhat Dairy’s product as a part of in-film branding and promotion

The Marathi flick partners up with Prabhat Dairy

What We Do

ITW Playworx Branded Entertainment

OLA Cabs co-branded association for Sachin: A Billion Dreams

Ola Cabs out of film co-branded association for Sachin: A billion Dreams

KALA GETS ITS ‘5 STAR’

Kaala gets its '5 Star'

ITW Playworx brings together Veere Di Wedding & Bharat Matrimony

ITW Playworx brings together Veere Di Wedding & Bharat Matrimony

AMY JACKSON ACING IT WITH STYLE FOR RUMMY PASSION

AMY JACKSON ACING IT WITH STYLE FOR RUMMY PASSION

Ola Cabs association with October

Ola Cabs association with October

Prabhat Dairy gets on Madhuri Dixit’s Bucket List

Prabhat Dairy gets on Madhuri Dixit’s Bucket List

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