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ITW Playworx Music

What We Do

With the world increasingly becoming one place, Playworx Music aims at collaborating with International artists and Labels thereby giving exposure to the talents, not only at a National level but at an International level as well.

Manage talent in terms of a complete 360-degree approach with respect to handling assignments related to movies, live shows, branded content, digital extension, IP’s, etc.

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ITW Playworx Music

Talent Management | Original Content Production | Film Liaison | Live Show | Brand Songs

ITW Playworx and Sonu Nigam collaborate for Playworx Music

The singing sensation starts his entrepreneurial journey with Playworx
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ITW Playworx and Sonu Nigam collaborate for Playworx Music

ITW Playworx signs up with the singing sensation Sonu Nigam to launch Playworx Music, the music talent management entity of ITW Playworx

The services included planning and execution of live concerts, brand content and digital extension

Playworx handles Sonu Nigam’s 360-degree approach with respect to media interactions, digital presence and celebrity management