ITW Playworx brought together Ola Cabs and the film Sachin: A billion dreams for a film branding association where the film was being promoted on Ola’s Social Media platforms including Facebook, Instagram and Twitter.
Users of Ola had the exciting option of viewing exclusive movie scenes in Ola’s screens.
A contest around the film was organized where one lucky winner had the opportunity to meet the cricket god Sachin Tendulkar himself.
There was also in-app integration that as a whole, allowed maximum promotion in terms of co-branding.