ITW Playworx collaborated with Sony Music India for a multi-star collaboration single – Aye Zindagi.
The Sonu Nigam ft. Sidhanth Version crossed 7 million views in 3 days making it one of the most viewed single album.
The team of ITW Playworx brought together several artists under one roof for the album with Sony Music India, and the audience have responded with immense love for it!